Winnipeg, MB – PLAY Hockey announced today entry into an agreement with CWENCH Hydration.

Starting in January of 2025, PLAY Hockey’s Championship Sunday will be presented by CWENCH Hydration. Select events will feature Championship Sunday’s presented by CWENCH Hydration will focus on creating memorable experiences for all participants, with special championship experiences at each event.  

In addition to amped up content including interviews with athletes, coaches and fans, PLAY athletes will also receive CWENCH products to re-hydrate as they celebrate their lifelong memories with their teammates. Championship Sunday content will be showcased on PLAY Hockey’s social media, including post game interviews!

“CWENCH Hydration is committed to elevating the game across all sports by hydrating passion and performance,” said John Celenza, CWENCH Hydration’s CEO. “We are incredibly excited to partner with PLAY, a premier experiential youth hockey event organization, and support the many athletes that compete in their events across North America!”

“PLAY Hockey is committed to delivering memorable experiences to athletes and their families while attending our events,” said Rhys van Kemenade, PLAY Hockey’s Chief Hockey Officer. “We are excited to further enhance our event experience for our players and families on Championship Sundays presented by CWENCH Hydration, creating memories that will last a lifetime.” 

About PLAY Hockey:

PLAY Hockey is a global leader in youth hockey providing memorable experiences to more than 100,000 youth hockey players at 105 events. Event management solutions are also available to associations, and hockey organizations. PLAY Hockey is focused on providing best-in-class experiences for players, families and community partners to build friendships, have fun and create memories that last a lifetime. Learn more about the organization. Learn more at www.playhockey.com

About CWENCH Hydration:

CWENCH Hydration is the result of extensive collaboration and testing with leading athletes and trainers across various elite sports. CWENCH is hydrating passion and performance, and is tailored to empower peak performance in both competitive sports and those living a healthy, vibrant, active lifestyle. Learn more at www.cwenchhydration.ca