Winnipeg, MB – PLAY Hockey, the global leader in Youth Hockey events, is proud to announce a new partnership with Cocomelons Hockey Wax, a Canadian-based company on a mission to create products that inspire players to elevate their game, embrace the joy of the sport, and bring their best to the ice. The partnership will see Cocomelons featured at a series of PLAY Hockey events across Canada and the U.S.

Cocomelons Hockey Wax isn’t just another product on the shelf , it’s a game-changer built with care, precision, and a passion for performance. Every batch is made in small quantities to guarantee top-tier quality and meticulous attention to detail. The wax is engineered to enhance puck control, reduce ice build-up, and protect sticks, ensuring players are ready to shine every time they hit the ice.

One standout innovation is HYPER GRIP, a performance-driven formula designed for high-level gameplay. It delivers the tackiness players want, won’t freeze during game play, and goes on smooth and consistent — no chunks, no drag. Add in bold scents and a dose of personality, and Cocomelons turns every tape job into a pre-game ritual players actually look forward to.

"We are excited to partner with Cocomelons and expose new and exciting products to our players and families," said Rhys van Kemenade, PLAY Hockey’s Chief Hockey Officer. "This partnership showcases our commitment to working with innovative brands that share our passion for giving players and families products that not only perform, but also bring excitement and confidence to the rink."

“Partnering with PLAY Hockey is a huge step forward for Cocomelons,” said Jason Morrissey, CEO of Cocomelons Hockey Wax. “We’re listening to the community, building with strong values, and showing up with energy and good vibes. It’s about more than just wax — it’s about confidence, performance, and being part of something fun and real.”

About Cocomelons Hockey Wax

Crafted with care. Fueled by passion. Built for performance, Cocomelons Hockey Wax is a Canadian brand born out of a relentless love for the game. Headquartered in London, Ontario, and now expanding through its U.S. subsidiary in Miami, Florida, Cocomelons is on a mission to deliver high-performance products that elevate a player's experience on and off the ice. Known for our signature scents, handcrafted formulas, and standout community energy, we take pride in doing things differently. Every tin is poured in small batches with precision, passion, and a commitment to quality that players can feel in their hands — and on their tape. Whether it’s our flagship Original Blend or game-ready Hyper Grip, our wax is built to perform and made to inspire.Cocomelons is more than hockey wax — it’s a movement fueled by creativity, confidence, and love for the sport. Currently available at 6 retailers across Ontario, with a 200-store rollout launching in August through Source for Sports across Canada and the U.S. For wholesale inquiries or custom Signature Series opportunities, please contact jmorrissey@cocomelons.ca. Learn more at www.cocomelons.ca

About PLAY Hockey

PLAY Hockey is a global leader in youth hockey events, teams, tours and development programs. Headquartered in Winnipeg, MB with regional operations across North America and Europe, the company is growing the game for male and female players of all skill levels at over 110 annual events in seven countries. PLAY Hockey is focused on providing best-in-class experiences for players, families, and community partners. The organization provides opportunities for young players to build friendships, have fun, and create family memories that last a lifetime. Learn more at www.playhockey.com or follow us on all social media platforms at @playhockeyna.

For press inquiries about PLAY Hockey please contact Drew Wilkinson, VP, Marketing and Partnerships – awilkinson@playhockey.com