Winnipeg, MB – PLAY Hockey is proud to announce a new partnership with Pure Hockey to enhance the offers at PLAY Hockey events across the USA.

Tournament attendees across the USA at over 40 events will receive an exclusive, in-store offer courtesy of Pure Hockey.

“Pure Hockey is committed to delivering exceptional experience to the hockey community,” said PLAY Hockey VP Marketing, Product & Growth Drew Wilkinson. “The shared values and commitment to the overall experience of Hockey players will allow PLAY Hockey to enhance our overall offering to our guests.”

Pure Hockey began as a single store in Worcester, MA and is now the largest hockey retailer in the USA, with 78 locations in 26 states. No matter how large Pure Hockey becomes they remain committed to supporting one's love of the game.  Pure Hockey’s commitment to excellence extends beyond its retail operations. The company actively supports local youth hockey programs, leagues, and teams, fostering growth and development at the grassroots level.

Every store manager across the board at Pure Hockey is a former hockey player or extremely passionate about the game. Their product expertise and knowledge for the game are unrivalled.  They ensure all players receive personalized equipment fittings tailored not only to their size, but their playing style and competition level as well.

Pure Hockey exclusive savings for PLAY Hockey attendees will be available at the following events:

• Rivalry Cup Girls Blaine
• Finnesota Cup
• Finnesota Cup 2
• Winter Showdown
• Early Trailblazer
• Stampede in Fargo
• Minnesota Meltdown
• Shock Doctor
• Spring Stampede
• Independent Classic
• International Cup
• Easton Cup
• Summer Round Up AA
• Summer Round Up AAA
• Summer Finale
• Warrior Cup
• Summer Showdown
• Great Lakes Classic
• Rivalry Cup Girls Detroit
• HHOF Series - Detroit
• HHOF Denver/Boulder
• Mile High Meltdown
• International Cup Nashville
• Windy City Rumble
• Battle of Buffalo
• Hockeytown
• Boston Elite Exposure
• HHOF - FL Series
• Summer Faceoff
• Interstate 55 Clash
• NE Beach Bash
• Boston Fall Faceoff
• Full Ice Mite Holiday Classic
• Winter Cup
• Philly Spring & Summer Program
• Prep Showcase
• MLK Freeze
• MLK Mite Classic
• Pittsburg Spring Challenge
• World Selects Invitational Philadelphia

About PLAY Hockey:

PLAY Hockey is a global leader in youth hockey providing memorable experiences to over 100,000 youth hockey players at 105 events.  Event management solutions are also available to associations, teams and hockey organizations.  PLAY Hockey is focused on providing best in class experiences for players, families and our partners to build friendships, have fun, and create memories that last a lifetime. Learn more at www.playhockey.com.

About Pure Hockey:

Pure Hockey is headquartered outside of Boston, MA. The company was founded in 1994 and was acquired by David Nectow and Sal Tiano in 2008. Nectow and Tiano started their hockey business in 2002 with the purchase of one hockey retail store in Massachusetts.  Pure Hockey has since expanded organically and through strategic acquisitions and now operates two ecommerce sites and 78 stores in 26 states across the U.S. under the Pure Hockey and Pure Goalie brands.  Pure Hockey is the Official Hockey Equipment Retailer of USA Hockey and the Retail Partner of the NHL/NHLPA's Learn to Play Program.