Winnipeg, MB – PLAY Hockey is proud to announce a new partnership with Pro Hockey Life to enhance the offers at PLAY Hockey events across Canada. 

Tournament attendees across Canada will now receive an exclusive, in-store offer courtesy of Pro Hockey Life.

Pro Hockey Life is the world's largest hockey centric retailer, providing Canadians with a one-of-a-kind hockey megastore concept that showcases everything hockey, including all the latest makes and models of sticks, skates, protective and goalie gear, as well as fanwear and memorabilia.  In addition to the added assurance of competitively priced merchandise backed by the Pro Hockey Life Price Guarantee.

“We are excited to team up with PLAY Hockey as they continue to grow the game across Canada and the globe,” said Ashley Curran, AVP, Sport Partnerships & Community Impact, Canadian Tire Corporation. “We look forward to welcoming PLAY Hockey youth athletes into our stores this season and enhancing their overall experience at PLAY Hockey Events by making the game of hockey more accessible to all.”

The partnership will strengthen the player experience for all PLAY Hockey teams with the ability to shop at Pro Hockey Life at a discount across Canada this event season. Their megastores are the ultimate destination for Hockey players and fans alike.

“Pro Hockey Life provides Canadians with the best hockey products on the market with very knowledgeable staff,” said Rhys van Kemenade, PLAY Hockey’s Chief Hockey Officer. “The shared passion for Hockey and the commitment to the overall experience of Hockey players will allow PLAY Hockey to enhance our overall offering to our guests when attending our tournaments.”

• NAHC - Spring Shootout (May 9 -12)
• NAHC - Female Challenger (May 17-19)
• NAHC - Super Elite (June 13-16)

• HHOF - Future Legends (April 25 - 28)
• HHOF - Toronto (April 25 - 28)
• London Rising Stars (May 24 - 28)
• Draft Day - All Star Prospects Showcase (May 30 - June 2)
• Draft Day - Prospects Futures (May 31 - June 2)
• Draft Day - Toronto Spotlight (May 31 - June 2)
• Draft Day - Queens of the Six (May 31 - June 2)

About PLAY Hockey:

PLAY Hockey is a global leader in youth hockey providing memorable experiences to more than 100,000 youth hockey players at 105 events. Event management solutions are also available to associations, and hockey organizations. PLAY Hockey is focused on providing best-in-class experiences for players, families and community partners to build friendships, have fun and create memories that last a lifetime. Learn more about the organization. Learn more at www.playhockey.com 

About Pro Hockey Life:

Pro Hockey Life is a full-service, specialty hockey retailer that equips the player with everything they need to play their best game. By carrying the latest makes and models of equipment, apparel, fanwear and memorabilia, coupled with knowledgeable staff who have a passion for hockey, Pro Hockey Life is the #1 destination in Canada for anything hockey. Pro Hockey Life has 16 stores across 5 provinces, with four new stores opening summer 2024 in Ontario. Learn more at www.prohockeylife.com