Connect Your Brand with the Heart of Youth Hockey
Our goal is to connect brands to the global PLAY Hockey community, enhancing experiences and engagement through win-win partnerships!
A partnership with PLAY Hockey is a great fit if:
-
You want to tap into passionate athletes and their families—including head of household decision-makers.
-
Your target audience lives in Canada, the U.S., or Globally with the ability to target and personalize offers with 7 Countries, 15 States, 5 Provinces and 45+ Cities.
-
You're looking to drive actionable results in brand awareness, lead generation, or community engagement.
-
You want to align with the largest youth hockey event company in the world, with 110+ Events, 6,500+ Teams, 102,000+ Athletes and 255,000+ Participants.
Partnership Opportunities
Targeted Digital Marketing
- Email Campaigns
- Social Media
- Website Presence and Advertising on playhockey.com
- Custom Content Creation and Storytelling
- NEW - PLAY Hockey Mobile App
Brand Activation
- On-Site Activation Space
- Product Integrations and Sampling
- Promotional Offers and Coupon Distribution
- Branded Giveaways
Branding
- Naming Rights
- Presenting Rights
- Event Signage
Our Partnership Approach
We Listen First
We take time to understand your brand, audience, and objectives—because great partnerships start with alignment.
We Co-Create Opportunities
We'll introduce you to the Play Hockey platform and work together to design creative, custom-fit activations.
We Focus on ROI
From start to finish, we develop measurable, goal-oriented solutions—and keep communication clear and consistent every step of the way.
What People Are Saying
"Like Sparx Hockey, PLAY Hockey is committed to providing opportunities for kids to play the sport they love and create memories that will last a lifetime. We look forward to a successful, long-term partnership with PLAY Hockey.”
- Steve Jones, VP, Marketing & Customer Acquisition
“We are thrilled to create this strategic marketing alliance with PLAY Hockey, a premier experiential youth hockey event organization, to expand hockey participation throughout North America.”
- Brian Packard, CEO
“We are incredibly excited to partner with PLAY, a premier experiential youth hockey event organization, and support the many athletes that compete in their events across North America!”
- John Celenza, CEO
