---
title: PLAY HOCKEY AND PROFESSIONAL WOMEN’S HOCKEY LEAGUE ANNOUNCE INAUGURAL PWHL BREAKTHROUGH CUP
description: "PLAY HOCKEY AND PROFESSIONAL WOMEN’S HOCKEY LEAGUE ANNOUNCE INAUGURAL PWHL BREAKTHROUGH CUP

Global leader in youth hockey partners with the top women’s professional hockey
league to help grow the future of girls’ youth hockey through inclusive events and
experiences."
---

[PLAY Hockey Hub ](https://playhockey.com/playhockeynews)

# [PLAY HOCKEY AND PROFESSIONAL WOMEN’S HOCKEY LEAGUE ANNOUNCE INAUGURAL PWHL BREAKTHROUGH CUP](https://playhockey.com/playhockeynews/pwhl-breakthrough-cup)

 Written by [PLAY Hockey Hub Team](https://playhockey.com/playhockeynews/author/play-hockey-hub-team) | Jan 22, 2025 8:40:41 PM

*Global leader in youth hockey partners with the top women’s professional hockey league to help grow the future of girls’ youth hockey through inclusive events and experiences.*

NEW YORK AND TORONTO (January 21, 2025) – The Professional Women’s Hockey League (PWHL) and  
PLAY Hockey today announced a multi-year partnership, establishing PLAY Hockey as a new event  
experience partner for the inaugural PWHL Breakthrough Cup. The partnership will also see a series of  
events aimed at fan development and growing girls' youth hockey, building on the PWHL’s efforts to  
advance women’s hockey at all levels.

The PWHL Breakthrough Cup powered by PLAY Hockey is a girls hockey tournament set to take place  
April 4-6, 2025, in Blaine, MN, bringing together teams of all ages and skill levels to pave the pathway to  
women's professional hockey. Held in the State of Hockey, the event also provides participants with the  
opportunity to interact with the stars of the PWHL while competing to be crowned PWHL Breakthrough  
Cup champions. Registration is now open at [https://playhockey.com/pwhl-breakthrough-cup](https://playhockey.com/pwhl-breakthrough-cup)

As part of the partnership, PLAY Hockey will enhance the PWHL’s grassroots hockey marketing efforts by  
powering select events through registration, scheduling, event operations, experiences and more. 

“Seeing the passion from fans globally since the PWHL drop its first puck in 2024 has been both inspiring  
and game changing,” said Rhys Van Kemenade, Chief Hockey Officer, PLAY Hockey. “At PLAY Hockey,  
we’re committed to growing the game and advancing opportunities for women and girls in hockey  
across our global portfolio of team, individual entry, tours and development events. Partnering with the  
PWHL - the best women’s hockey league in the world - to continue our efforts is beyond exciting.” 

“At the PWHL, we are committed to grassroots hockey, recognizing it as the foundation of our sport,  
which is why this partnership with PLAY Hockey is the perfect fit,” said Jayna Hefford, Senior Vice  
President of Hockey Operations. “We know how vital it is to support young players, coaches, and  
communities at every level to ensure the growth and sustainability of women’s hockey. Through this  
partnership, we know we can make a great impact on the sport and foster a lifelong love for the game in  
young players.” 

Professional Women’s Hockey League (PWHL)  
The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America  
comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with  
rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has  
broken multiple attendance records and holds the worldwide all-time record for a women’s hockey  
game. In 2024, the PWHL was recognized by Sports Business Journal as the Sports Breakthrough of the  
Year and received the top position in the first-ever Canadian edition of the Harris Poll, which ranks  
companies’ reputations. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the  
PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms  
@thepwhlofficial.

*PWHL, the PWHL Logo, and PWHL team names and logos are trademarks of the PWHL. © PWHL 2025.*  
*All Rights Reserved.*

About PLAY Hockey  
PLAY Hockey is a global leader in youth hockey events, teams, tours and development programs.  
Headquartered in Winnipeg, MB with regional operations across North America and Europe, the  
company is growing the game for male and female players of all skill levels at over 110 annual events in  
seven countries. PLAY Hockey is focused on providing best-in-class experiences for players, families, and  
community partners. The organization provides opportunities for young players to build friendships,  
have fun, and create family memories that last a lifetime. Learn more at [www.playhockey.com](https://www.playhockey.com) or follow  
us on all social media platforms at @playhockeyna.

MEDIA CONTACTS:  
For press inquiries about PLAY Hockey please contact Andrew Wilkinson, VP, Marketing and Partnerships: [awilkinson@playhockey.com](mailto:awilkinson@playhockey.com)  
PWHL: [press@thepwhl.com](mailto:press@thepwhl.com)

[View full post](https://playhockey.com/playhockeynews/pwhl-breakthrough-cup)

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